Why branding

Why branding – Presentation Transcript

Why rebranding? By Charlie Pongsangangan Google Analytics Individual Certified
symbol experience trademark term designname What is story BRAND?…or any other feature that identifies one sellers goodor service as distinct from those of other sellers…
If we sayBRANDis a person
BRAND is … The way he/she dressThe way he/she talks Life Style Looks Etc. Color he/she wears
Logo Symbol Character Act Slogan BRAND Color elements Tag Line Language
BRAND Logo typeTypography Symbolic
typographyBRAND
symbolicBRAND
Typography & symbolic BRAND
BRAND =PERCEPTION
Because we say BRAND is a person
soBRANDcan gets old
that’s why we have toreBRANDing
new symbol new experience new trademark new term new designnew name new story What is reBRANDing?…or any new other feature that identifies one sellers goodor service as distinct from those of other sellers…
reBRANDing =NEW PERCEPTION

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